Story of Stuff

My good friend Simon Peplow just passed me a link to THE STORY OF STUFF with Annie Leonard. A brilliant animation / film and website that tells us exactly where we’re going wrong with our current consumer driven society in a very plain speaking way. Please take some time out to watch it. Teasers above and below but go to the site for the full 20 min version.

Creative action like this will hopefully help influence those who design our consumables… with this feeding back up to those who profit most from it all. Who knows...?  The most frightening statistic on there is that 99% of ‘stuff’ produced for the American people is waste, with one percent ending up in use before it then hits the waste pile at a later date. Scary STUFF! Seriously just go watch it, worth your time investigating and reminding yourself of these issues.

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